We’ve all had jobs we despised. We were underpaid, underappreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just checked out. Instead of falling into that trap, you need to consider every job an opportunity to learn something new that you will apply down the road to find success.   When you give people the tools they need to come up with extraordinary solutions, you are enhancing their lives for the future. You need to take this approach with your business. What if one of your terrible jobs had

Last time I gave you a laundry list of tips and tricks you can use to make your Word of Mouth (WOM) program work for you. Hopefully you’ve had some time to reflect and identified the ones that are the best fit for your company, products, services and target customers, so you can put them to work in your WOM campaign.   We will conclude this series on WOM with the specific steps to create a WOM campaign. These steps are:  Seed the market. Find some way to get the product into the hands of key influencers; Provide a channel